This week in Utah, where I live, the Coronavirus task force lowered the risk from ‘orange’ to ‘yellow’ phase. As part of this phase movie theaters could start to reopen if they followed the hygiene, cleanliness, and other social distancing rules and kept crowds to under 50 people. Larger chains are still staying closed, but independent theaters have slowly begun to reopen with carry-over films from the spring or library releases of classic favorites. One such theater is the SCERA Theatre in Orem, Utah, and I was fortunate enough to go and visit it, catch a movie, and talk to the theater owners about their experience. Not everyone will be ready to embrace theater-going just yet but I can confidently say I felt very safe and was impressed with what I saw.
The decision to reopen was not an easy one for the team at SCERA. Adam J. Roberson, President & CEO; and April Berlin, Operations Manager/Marketing & Development said, “We made the decision cautiously and optimistically, and after many hours on the phone with state and county officials, and discussion with staff on their comfort levels.” Upon opening they decided to start with a showcase of the Harry Potter film series since most new films have been postponed or delayed. I was able to see Harry Potter and the Deathly Hallows Part 2, which is one of my favorites in the series.
When I arrived at the theater I immediately noticed they had a separate entrance for high-risk individuals marked, ‘High risk persons enter here,’ along with signs reminding audiences to practice social distancing and wear masks. When I stepped inside I was immediately greeted by a hand sanitizer station and reminders on the ground for social distancing at the ticket booth.
Once inside the concession stand was staffed by young people wearing masks who I later found out were SCERA volunteers, which warmed my heart. They all said they were happy to be there and to be out of the house working. If you want a refill on the popcorn they will issue you a new container rather than refill an exposed bowl.
April and Adam described to me the procedures they have put in place to make things safe for the moviegoers:
“Reduced capacity, sanitizing between shows, hand sanitizer stations in lobby, staff wearing masks and gloves, and social distancing markers and signage. We’ve blocked off every other row in the Clarke Grand Theatre. The unique thing about our theatre is we have 733 seats, so the huge auditorium makes it very easy to spread out and enjoy.”
Indeed the beautiful Clarke Grand Theatre is a wonderful place to watch a movie in. The historic touches throughout and the large screen and sound system make you feel like you are truly witnessing something special, not simply seeing a movie. I loved seeing such an epic movie like the final Harry Potter film in such a wonderful old theater. I had my mask on and aside from brief moments to get popcorn in my mouth I kept it on. I felt very safe and it was a terrific experience.
When I asked April and Adam why go to the theater instead of watching at home they said, “Our screen is 40’ tall, and that epic experience in digital projection and sound is something that can’t be replicated (even with big-screen televisions and in-home theaters), and buttery theatre popcorn, that’s just a bonus!”
While at the theater, the manager, Dahl Jenkins, spoke to us about how to exit while maintaining social distance; but then he added that he hoped for the day we could all see each other’s smiling faces, and that it is important to be together as humans. It was very sweet and touching. It is these human interactions, all witnessing the same art together that make going to the movies so special. I wouldn’t trade it for the best home movie system in the world.
Going out to your local theater is a very personal decision in this tender time and I would never push anyone to do something they are not comfortable with. So much depends on where you live, what precautions are in place, and your individual risk factor assessment; however, I am certainly glad that I went. The ironic part is I think it was probably one of the safest trips to the movies I’ve ever taken with all the space, safety, and precautions!
If you feel comfortable going, then I hope you do go and support your local theaters, especially in this new and difficult phase. It’s hard being the first to open up again, and these theaters (as well as drive-in theaters, which have had a resurgence) need all the support we can give them.
I would love to hear about your experiences if you go to the theater. Please share in the comments section about your experience and how the theater helped you feel safe. Thank you!